ROBFREEMANDESIGN
AUCKLANDNEWZEALAND
TEACHING SENIOR DESIGN STUDENTS
CREATION OF VISUAL RESOURCES FOR SENIOR STUDENTS TAKING A DESIGN MAJOR FOR THE FIRST TIME -
23 YEARS TEACHING DESIGN TO SENIOR STUDENTS IN AUCKLAND
6 YEARS AS A POLYTECHNIC LECTURER FOLLOWED BY
17 YEARS AT SENIOR COLLEGE TEACHING THE CIE DESIGN PROGRAMME FROM CAMBRIDGE UNIVERSITY IN THE UK
TWO EXTERNAL MODERATORS FLEW IN FROM CAMBRIDGE AT THE END OF EACH YEAR
END-OF-YEAR PRESENTATIONS WERE 2D AND 3D TO MEET A SPECIFIC BRIEF
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SENIOR STUDENT VISITS TO THE INTERNATIONAL DESIGN CONFERENCE IN MELBOURNE
GROUPS OF TWENTY STUDENTS AND TWO DESIGN TEACHERS TO MELBOURNE FOR ONE WEEK OF CONFERENCE ACTIVITIES
STUDIO VISITS TO ESTABLISHED DESIGN STUDIOS IN MELBOURNE
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EXAMPLES BELOW OF THE VERY FIRST RESEARCH PAGES
A3 PAGES OF NOTATIONS / FOUND OBJECTS / PERSONAL OPINIONS WRITTEN BY HAND
PART OF THE DESIGN JOURNAL / VISUAL DIARY PRESENTED FOR MODERATION AT THE END OF THE YEAR
HANDWRITTEN NOTES TO ENCOURAGE STUDENTS TO VERBALISE, RATHER THAN SIMPLY PARAPHRASING / DOWNLOADING DIRECT FROM THE INTERNET
HANDWRITTEN NOTES ADD PERSONALITY AND IDENTITY / SENSE OF OWNERSHIP TO A VISUAL DIARY
CUT AND PASTE OF FOUND OBJECTS ENCOURAGED FOLLOWED BY HANDWRITTEN A3 PAGES OF NOTATIONS AND JUSTIFICATION FOR THE SELECTION - PERSONAL OPINIONS ENCOURAGED AND VALUED - A SEARCH FOR IDENTITY AND ORIGINAL THINKING WAS A PRIORITY - FINDING A DIRECTION AS A STUDENT WAS VITAL NO PLAGIARISM BEING AWARE OF CONTEMPORARY DESIGN PRACTICE WAS A SEARCH FOR PERSONAL IDENTITY AND A STARTING POINT |
FINDING DESIGN MENTORS WAS ENCOURAGED -
WE ALL HAVE HEROES AND NEED TO ASPIRE TO SET HIGH STANDARDS
SO SAUL BASS, MILTON GLASER AND PAUL RAND WERE OBVIOUS CHOICES
NEVILLE BRODY WAS ONE OTHER
AND DAVID CARSON
PHILLIPPE STARK
HERB LUBALIN
THE BAUHAUS OF COURSE
FRANK LLOYD WRIGHT
SO MANY OTHERS
WE ALL HAVE HEROES AND NEED TO ASPIRE TO SET HIGH STANDARDS
SO SAUL BASS, MILTON GLASER AND PAUL RAND WERE OBVIOUS CHOICES
NEVILLE BRODY WAS ONE OTHER
AND DAVID CARSON
PHILLIPPE STARK
HERB LUBALIN
THE BAUHAUS OF COURSE
FRANK LLOYD WRIGHT
SO MANY OTHERS
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STUDENT WORK EXPERIENCE
ENTRY INTO COMPETITIONS ENCOURAGED
THIS ONE WAS TO CREATE A PROPOSAL FOR THE DESIGN OF A SKI CHALET
ANOTHER GROUP OF STUDENTS DESIGNED A SERIES OF LARGE POSTERS FOR CONSERVATION WEEK
THE CLIENT FROM DOC HEADQUARTERS IN WELLINGTON FLEW TO AUCKLAND FOR REGULAR MEETINGS WITH US
THE SERIES WAS PRINTED ON RECYCLED PAPER, OF COURSE
ANOTHER SENIOR STUDENT HAD HER PROPOSAL FOR A STAMP SERIES ACCEPTED BY NEW ZEALAND POST, HER DESIGNS BECOMING THE CHRISTMAS STAMP
ISSUE FOR NEW ZEALAND FOR THAT YEAR
SHE WAS PAID THE FULL COMMERCIAL DESIGN FEE BY NEW ZEALAND POST
THIS PAID UP HER STUDENT LOAN IN FULL
SHE NOW LIVES IN ENGLAND
ANOTHER GROUP OF STUDENTS PRESENTED BRAND LOGO DESIGN CONCEPTS TO THE BOARD OF MIDDLEMORE HOSPITAL
ONE OF THE DESIGNS WAS ACCEPTED AND BECAME THE NEW LOOK FOR MIDDLEMORE
TAKING GROUPS OF SENIOR STUDENTS TO THE INTERNATIONAL DESIGN CONFERENCE IN MELBOURNE
INCLUDED VISITS TO ESTABLISHED DESIGN STUDIOS THERE
VISITS FROM WORKING PROFESSIONALS SUCH AS FASHION DESIGNER TRELISE COOPER
I INVITED KEN CATO FROM MELBOURNE TO AUCKLAND TO OPEN AN EXHIBITION OF OUR STUDENT WORK
SPONSORSHIP CAME FROM QANTAS AND AND WE ARRANGED 5 STAR ACCOMODATION
AIR NEW ZEALAND DECLINED OUR SPONSORSHIP REQUEST
THE OPENING NIGHT FUNCTION IN THE CBD WAS ATTENDED BY MANY OF THE DESIGN PROFESSIONSALS WORKIING IN AUCKLAND
ALSO INVITED NEVILLE BRODY TO VISIT US IN NEW ZEALAND BUT HIS PA ADVISED THAT HE WAS BUSY IN JAPAN AT THAT TIME
PHILLIPPE STARK WAS ALSO UNAVAILABLE
STUDENT WORK EXPERIENCE
ENTRY INTO COMPETITIONS ENCOURAGED
THIS ONE WAS TO CREATE A PROPOSAL FOR THE DESIGN OF A SKI CHALET
ANOTHER GROUP OF STUDENTS DESIGNED A SERIES OF LARGE POSTERS FOR CONSERVATION WEEK
THE CLIENT FROM DOC HEADQUARTERS IN WELLINGTON FLEW TO AUCKLAND FOR REGULAR MEETINGS WITH US
THE SERIES WAS PRINTED ON RECYCLED PAPER, OF COURSE
ANOTHER SENIOR STUDENT HAD HER PROPOSAL FOR A STAMP SERIES ACCEPTED BY NEW ZEALAND POST, HER DESIGNS BECOMING THE CHRISTMAS STAMP
ISSUE FOR NEW ZEALAND FOR THAT YEAR
SHE WAS PAID THE FULL COMMERCIAL DESIGN FEE BY NEW ZEALAND POST
THIS PAID UP HER STUDENT LOAN IN FULL
SHE NOW LIVES IN ENGLAND
ANOTHER GROUP OF STUDENTS PRESENTED BRAND LOGO DESIGN CONCEPTS TO THE BOARD OF MIDDLEMORE HOSPITAL
ONE OF THE DESIGNS WAS ACCEPTED AND BECAME THE NEW LOOK FOR MIDDLEMORE
TAKING GROUPS OF SENIOR STUDENTS TO THE INTERNATIONAL DESIGN CONFERENCE IN MELBOURNE
INCLUDED VISITS TO ESTABLISHED DESIGN STUDIOS THERE
VISITS FROM WORKING PROFESSIONALS SUCH AS FASHION DESIGNER TRELISE COOPER
I INVITED KEN CATO FROM MELBOURNE TO AUCKLAND TO OPEN AN EXHIBITION OF OUR STUDENT WORK
SPONSORSHIP CAME FROM QANTAS AND AND WE ARRANGED 5 STAR ACCOMODATION
AIR NEW ZEALAND DECLINED OUR SPONSORSHIP REQUEST
THE OPENING NIGHT FUNCTION IN THE CBD WAS ATTENDED BY MANY OF THE DESIGN PROFESSIONSALS WORKIING IN AUCKLAND
ALSO INVITED NEVILLE BRODY TO VISIT US IN NEW ZEALAND BUT HIS PA ADVISED THAT HE WAS BUSY IN JAPAN AT THAT TIME
PHILLIPPE STARK WAS ALSO UNAVAILABLE