ROBFREEMANDESIGN
AUCKLANDNEWZEALAND
GRAPHIC DESIGN IS VISUAL COMMUNICATION TO A MASS AUDIENCE USING COMBINATIONS OF TYPE, IMAGE AND COLOUR
IDENTIFICATION OF A PRECISE TARGET AUDIENCE IS CRITICAL TO DESIGN DECISION-MAKING AND SELECTION OF THE BEST STRUCTURAL TECHNIQUES
THEN, THE FUN PART IS FINDING THE BEST COMBINATIONS OF VISUAL / TACTILE / 3D FACTORS TO MEET THE BRIEF
GOOD DESIGNERS SHOULD HAVE ACUTE SOCIAL AWARENESS, PARTICULARLY WITH 3D DESIGN AND PACKAGING / ENVIRONMENTAL / RECYCLING
THE BEST DESIGN IS HOPEFULLY AN ELEGANT, VISUALLY PLEASING AND CREATIVE SOLUTION TO THE BRIEF
OF COURSE THERE ARE MANY OTHER FACTORS SUCH AS WORKING TO A BUDGET THAT ARE HIDDEN FROM THE VIEWER AND END USER
TIGHT DEADLINES AND PRODUCTION REALITIES DRASTICALLY AFFECT THE VISUAL / 3D / TACTILE OUTCOME
IDENTIFICATION OF A PRECISE TARGET AUDIENCE IS CRITICAL TO DESIGN DECISION-MAKING AND SELECTION OF THE BEST STRUCTURAL TECHNIQUES
THEN, THE FUN PART IS FINDING THE BEST COMBINATIONS OF VISUAL / TACTILE / 3D FACTORS TO MEET THE BRIEF
GOOD DESIGNERS SHOULD HAVE ACUTE SOCIAL AWARENESS, PARTICULARLY WITH 3D DESIGN AND PACKAGING / ENVIRONMENTAL / RECYCLING
THE BEST DESIGN IS HOPEFULLY AN ELEGANT, VISUALLY PLEASING AND CREATIVE SOLUTION TO THE BRIEF
OF COURSE THERE ARE MANY OTHER FACTORS SUCH AS WORKING TO A BUDGET THAT ARE HIDDEN FROM THE VIEWER AND END USER
TIGHT DEADLINES AND PRODUCTION REALITIES DRASTICALLY AFFECT THE VISUAL / 3D / TACTILE OUTCOME
GRAPHIC DESIGN
ART DIRECTION
ADVERTISING CAMPAIGNS 30 SECOND TELEVISION COLOUR PRINT BLACK WHITE PRINT NEW PRODUCT CORPORATE IMAGE ANNUAL REPORTS PACKAGING 3D
PHOTOGRAPHY DIRECTING PHOTOGRAPHY
PROPS MODEL MAKERS
SCANNED IMAGES
TYPOGRAPHY
PHOTOSHOP
NEW ZEALAND ADVERTISING AXIS AWARDS
ALSO CREATED THE NAME AND DESIGNED EVERYTHING FOR THE INAUGURAL NEW ZEALAND AXIS AWARDS
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DEVONPORT HARBOUR FERRY EXTERIOR
VISITS TO THE WEKO SHIPYARD OVER THREE MONTHS BEFORE SEA TRIALS, AND FINAL DELIVERY TO A STORMY AUCKLAND HARBOUR
THE SHOT BELOW WAS TAKEN ON THE DAY THE NEW FERRY FIRST ENTERED AUCKLAND HARBOUR
I WAS ONBOARD STANDING ON THE TOP DECK AS THE NEW HARBOUR FERRY BERTHED IN DOWNTOWN AUCKLAND FOR THE VERY FIRST TIME - A SPECIAL MOMENT
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THE POLYNESIAN HERITAGE TRUST
WORKED WITH GEORGE ANDREWS FROM TELEVISION NEW ZEALAND
AND ALSO REPORTED TO THE CONSUL GENERAL FOR WESTERN SAMOA, BASED IN AUCKLAND
PHOTOGRAPHY OF THE FOUR HEADS OF STATE BY BRUCE CONNEW / ICON
VISITED BRIAN BRAKE AT HIS HOME IN TITRANGI TO SELECT HIS PHOTOGRAPHS TAKEN AT MUSEUMS AROUND THE COUNTRY
UTILISED THE ICONIC POLYNESIAN TRIANGLE LOGO DESIGNED BY REMANA RUAWHARE OF TELEVISION NEW ZEALAND
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DESIGN FOR PRINT
FULL COLOUR HALFTONE
OFFSET ON 160GSM MATT ART
COVERS ON 250GSM WITH MATT LAMINATE
THIS WAS ONE PAGE FROM AN A4 HORIZONTAL 100 PAGE YEARBOOK WITH BURST BINDING
DESIGN FOR PRINT
FULL COLOUR HALFTONE
OFFSET ON 160GSM MATT ART
COVERS ON 250GSM WITH MATT LAMINATE
THIS WAS ONE PAGE FROM AN A4 HORIZONTAL 100 PAGE YEARBOOK WITH BURST BINDING
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POSTER DESIGN
SIGNAGE
EXHIBITION / 3D DESIGN
CLIO AWARDS FROM NEW YORK FOR 2 CONSECUTIVE YEARS POSTER DESIGN
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PACKAGING DESIGN
EXISTING BRANDS IN CARD, CANS, SACHET, POINT OF SALE
NEW BRAND DEVELOPMENT
PACK DESIGN AND NEW PRODUCT BRANDING FOR EXPORT MARKETS
BUILDING FACADES, VEHICLES, CARD, AEROSOLS, NEON SIGNS IN NEW ZEALAND
PRINT DESIGN FOR ACG SENIOR COLLEGE
LOGO AND PACKAGING DESIGN FOR A DIGITAL GOLFING AID TARGETING THE GOLF MARKET IN FLORIDA USA
PROMOTION FOR THE CAMBRIDGE CIE FACULTY OF ART AND DESIGN PROGRAMME AT ACG SENIOR COLLEGE
NEW BRAND DESIGN FOR FLAMINGO / LOGO / PRINT / BUILDING / INTERIOR / NEON / VEHICLE
NEW BRAND DESIGN FOR JET PRINT
MULTIPLE NEW BRAND DESIGNS AND PACKAGING DESIGNS FOR EXPORT MARKETS PRIMARILY IN JAPAN AND THE USA
NEW BRANDING AND LOGO AND PRINT DESIGN FOR AN AFFORDABLE HOUSING PACKAGE
PRINT PROMOTION FOR CLARKE COTTON ARCHITECTS
MOTOR RACING CATALOGUE FOR PUKEKOHE RACEWAY
SELF PROMOTION AT CHRISTMAS TIME