AUCKLANDNEWZEALAND GRAPHIC DESIGN ART DIRECTION DESIGN EDUCATION
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DURING 2 YEARS IN THE AUSTRALIAN ARMY FOR VIETNAM ROB FREEMAN DETERMINED TO SELECT EITHER ARCHITECTURE OR GRAPHIC DESIGN AS A NEW CAREER HE CHOSE GRAPHIC DESIGN AND THE PROMISE OF CREATIVE FREEDOM JANUARY 2022 MARKS 50 YEARS SINCE THE START OF THAT JOURNEY THROUGH CREATIVITY, DESIGN, ILLUSTRATION. PAINTING, TV, FILM MAKING, AND ALL MANNER OF 3D AND PAPER ENGINEERING IN ADVERTISING, MARKETING, BRAND BUILDING, CORPORATE IMAGE, LOGO, PACKAGING, WHATEVER THE CLIENTS NEEDED THE AUSTRALIAN DESIGN ICON KEN CATO STATED THAT GOOD DESIGN IS GOOD FOR BUSINESS AND IT IS TRUE THIS WEBSITE CONTAINS SNIPPETS FROM A MULTITUDE OF CREATIVE TASKS THERE IS A STORY BEHIND EACH OUTCOME
DESIGN OF THE LOGO FOR THE 1990 COMMONWEALTH GAMES DESIGN OF THE 40 PAGE APPLICATION DOCUMENT ON BEHALF OF AUCKLAND, NEW ZEALAND
AUCKLAND CITY IS BUILT ON A NARROW STRIP OF LAND BETWEEN TWO HARBOURS THE SOUTHERN CROSS DOMINATES THE NIGHT SKY IN THE SOUTHERN HEMISPHERE ABOVE NEW ZEALAND THE NEW ZEALAND FLAG IS RED, WHITE AND BLUE
THE SUCCESSFUL BID ON BEHALF OF THE CITY OF AUCKLAND IN NEW ZEALAND CAME FROM COMMONWEALTH GAMES FEDERATION MEETINGS HELD AT THE OLYMPIC GAMES SITE IN LOS ANGELES, DURING THE RUNNING OF THE OLYMPIC GAMES IN LOS ANGELES IN 1984 MY BRIEF FROM BOB HARVEY WAS TO USE THE STARS OF THE SOUTHERN CROSS, THE COLOURS OF THE NEW ZEALAND FLAG AND TO REPRESENT AUCKLAND IN SOME WAY __________________________________________________________________________________________
THERE WERE ALTERNATIVE DESIGNS THIS DESIGN LOOKS DOWN ON AUCKLAND CITY FROM ABOVE SHOWING OUR TWIN HARBOURS FRAMING A NARROW STRIP OF LAND THE STARS OF THE SOUTHERN CROSS ARE COMPRESSED INTO A SPEED BAND USING THE RED, WHITE AND BLUE FROM THE NEW ZEALAND FLAG THE FORM WAS CIRCULAR TO ACKNOWLEDGE A GLOBAL EVENT I WAS GIVEN JUST SIX DAYS TO DESIGN A LOGO, INCLUDING A LONG WEEKEND THE FOLLOWING WEEK, BUSINESS CARDS WERE PRINTED, THE LOGO SEWN ONTO JACKETS AND THEN A WELL-DRESSED DELEGATION FROM NEW ZEALAND ATTENDEDTHE 1982 COMMONWEALTH GAMES BEING HELD IN BRISBANE, AUSTRALIA